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Is It Right to Include a Neutral Point in Rating Questions?
Often when I work with a client in developing a questionnaire, I get asked whether we should include a neutral point in rating questions (e.g. Very satisfied, Satisfied, Neither Satisfied or...
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Avoid These Survey Design Mistakes
Start with a good survey design, if you want good survey data. I recently took a brand awareness and positioning survey in the yogurt category that left me wondering how useful my answers were to...
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Guidelines to Write Attitudinal Questions in Surveys
Attitudinal questions are common in surveys. They are often asked using an agree-disagree rating question format. The challenge is always to create statements that capture important elements of the...
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What Is Statistical Significance?
I hear questions related to statistical significance on a daily basis. It is usually some variation of “How much sample do we need to be significant?” which often reflects some confusion about the...
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